web design

custom website design

website image with wireframe superimposed over

A website tells your company’s story – what you do, who you’ve helped, and what your mission is.

If your website looks bad or is difficult to navigate,  people will relate that difficulty directly to the quality of your company.

But a website that is well designed leads to increased conversion rates, improved customer experience and satisfaction, and ultimately, more business.

We build our websites in WordPress so they are easy to customize and use once we are done.

our web design process

Step 1: Consultation


The consultation phase is essential to the success of a website project. We work with the client on what their goals are for the website – is it a gallery for your finest work, a lead conversion machine, or a place for your customers to find you? We will help you figure that out and then work on the best way to make it happen in a visually stunning manner.

Step 2: Website Design

website design

Once we understand your goals and desires from a website we will work up a PDF mock-up of the sites layout. We incorporate branding, original visuals, and maximize the UX/UI for ease of use so you can reach your goals.

Step 3: Website Development

website development

At this phase we develop your website into a living breathing application. We build our websites in WordPress and all of our pages are designed and built to look as good and scroll as easily on mobile as they do on desktop.

our designs

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  • Despite the complexity of the software package I'm managing, I have found Cliff & Dante of Gravity Rail to be enthusiastic, prompt, patient, accessible, and attentive throughout the process. They somehow managed to take my UX outlines and turn them into design increments that my skeptical stakeholders are thrilled to see. Without the work of Cliff & Dante, I wouldn't have been able to effectively communicate with my stakeholders what I'm planning to do and why. And somehow, the Gravity Rail team has been able to do this within a reasonable budget. It's also worth noting that the team at Gravity Rail is absolutely delightful. They are true partners in every sense of the word.

    Andrea Sorkin ACI Clinical, Product Manager
  • Consistent excellence. I'd advise anyone that wants to work closely with an ad and design team to not pass these guys up. Don't go with a big corp like I had done in the past- you never see or speak with your reps, and they are out of touch with the technology portion of the business. You can tell these guys have the knowledge necessary to be a force in the business- and you have the added bonus of working super close. They look out for you. Great job.

    Matthew Perrone General Manager, Redicare Urgent Care
  • Couldn’t be happier with the logo design and business cards these guys did for my business. Very impressed with the communication to narrow down exactly what designs and material would work best to reach out to customers. I would recommend Gravity Rail Media for anyone!

    Ryan Sole Owner, R. Sole Landscaping
  • I can't speak highly enough of Gravity Rail and the work they do! I have used a variety of their services for my mid sized small business including web design, print, search engine optimization, search engine marketing, and general strategy. They are very professional and easy to work with, and the results speak for themselves. For example, in my first month after handing over management of our search engine marketing campaign, our cost per conversion dropped by about 50% and our total conversions are up by about 20%.

    Myles Guevremont Tri-County Pest Co, General Manager
  • Cliff and Dante spent time getting to know what I needed and designed solutions to fit my business needs. Crisp, fresh and original designs....already working on my future marketing and social media needs with them.

    Roger Kearns Wenonah Cabinetry, Owner
  • They helped design our initial website, as well as created marketing assets we continue to use. Cliff understands marketing, and Dante is a talented designer, so they make an extremely effective team.

    Julian Lumpkin SuccessKit, Founder & CEO
  • They are great to work with. I LOVE the new logo and branding they did for my firm!

    Adam Erickson Princeton Strategies, Founder