building powerful branding around your business goals.

image of a sketch pad of hand drawn logos layout on black background

Branding is the visual interpretation of your goals as a business.

Is your product a simple solution to a complex problem? Do you offer an innovative new service? Is your establishment a classic place with pizzazz? 

Our branding process will merge your business and marketing strategy with how you represent your business to the world.

our logo design process

Step 1: Consultation


The consultation phase is essential to a successful logo project. We sit down with the client and discuss business goals, strategies, and implement these goals and strategies into the design process.

three heads drawn on a yellow background with question mark, cloud, and light bulb in them
Step 2: Concept Design

concept design phase

Includes a Mood Board design to align branding goals with visual themes and a logo sketching phase where initial concepts are presented with hand drawn sketches.

layout of three white panels with logo sketches drawn on
Step 3: Black & White Digitized Concepts

black & white concepts

Following the concept phase we digitize and work with logos through the next rounds of revision.

rough drafts of logos
Step 4: Branding Implementation

branding implementation

As we finalize digital logos we implement colors, fonts, and generate a style guide that dictates all branding guidelines so all your branded materials are fully aligned.

three logos in a row, left is black and white, center is grayscale, right is color

logo examples


  • Couldn’t be happier with the logo design and business cards these guys did for my business. Very impressed with the communication to narrow down exactly what designs and material would work best to reach out to customers. I would recommend Gravity Rail Media for anyone!

    Ryan Sole Owner, R. Sole Landscaping
  • They are great to work with. I LOVE the new logo and branding they did for my firm!

    Adam Erickson Princeton Strategies, Founder