by stevewest09@gmail.com | Jun 5, 2018 | Marketing
I had a few interesting moments of thought affirmation happen over Memorial Day weekend. I was at home visiting friends and family for the holiday, enjoying a few drinks and way too many grill-based meats (as you do). While I was there, I got to chat with a bunch of...
by stevewest09@gmail.com | May 29, 2018 | Marketing
Talking about memes is kind of like talking about punk—the more you say the word, the faster your authenticity plunges. But there’s no better way to nosedive your brand’s bona fides than to co-opt a meme and make it the center of your next marketing campaign....
by stevewest09@gmail.com | May 25, 2018 | Branding, Marketing, Social Media
I am on Instagram. A lot. Probably too much. It’s my social media platform of choice at the moment because, as a trained graphic designer, it doesn’t get any better to me than tons of pictures of stuff. My discovery feed is pretty much entirely consumed by 3 topics at...